Chinese regional brand uses accredited certification for quality improvement
To improve manufacturing performance, the Zhejiang Provincial government introduced the “Made in Zhejiang” brand. It promoted the use of accredited certification to facilitate quality improvement.
The province produced 199 “Made in Zhejiang” standards, established “Made in Zhejiang” international certification alliance. Statistics in 2016 showed that average domestic market share of “Made in Zhejiang” accredited enterprises reached 21.6%, 15.9 percentage points higher than avergae; their total profits accounted for 13.5% of sales revenue, 6.9 percentage point higher than average.
“Made in Zhejiang” has also spurred a series of new voluntary certification activities initiated by local governments, such as “Shenzhen Standard”, “Guangdong Quality” and “Shanghai Quality”.